![]() Capture contact information early and refer to the prospect by name.There are many reasons why sales chat has been adopted by prospects, however, this article will focus on 10 best practices that I have found helpful over my career working with chat. Ten years later, chat is still a major channel engagement, and at my previous employer, I supported a Marketing Development Team where 50% of our highest value, qualified opportunities came through chat. I was first introduced to chat back in 2006–2007 at Dell where we launched a team that focused on targeting high-end gaming prospects. Sales chat is becoming more and more prevalent in lead generation strategy. But most importantly, he used his words to build relationships and generate business just like sales agents do when using chat. He also cleverly rapped a song called “10 Crack Commandments” which is the song that kept popping in my head when I thought about these 10 rules to the chat game. You may be asking yourself “What does Biggie Smalls have to do with sales chat?” Well, Biggie definitely had his way with words which is a must-have skill for chat agents. Now that I have put that controversy to rest, I want to share 10 best practices for generating leads from sales chat. Let me say this first and foremost before there is any confusion, Tupac Shakur was the greatest rapper of my generation. ![]() “I been in this game for years, it made me a animal It’s rules to this shit, I wrote me a manual”~Notorious B.I.G. ![]()
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